Thigh Advertising: Here to Stay?

Strange but true is a unique way of catching people’s attention: using women’s thighs as a living billboard.

Recently spotted in ad-saturated Tokyo, thigh advertising is a novel way to attract consumers. Because of the abundance of billboards, neon signs and huge TV screens, an ad agency decided to place ads in an area where men may be more likely to look. So far, the agency has signed up more than 3000 women, which uses temporary tattoos of products or company logos. Participants can earn up to 65 British pounds (about $100 USD) per day. Women can wear what they like, but are encouraged to don short skirts and high socks to draw attention to the ad.

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