|Impruv Cream is a new natural moisturizer that utilizes advanced technology to moisturize and soothe dry, sensitive skin. It contains lipids (fats) derived from plants that have been selected for their absorption ability. This capability allows Impruv Cream to help restore, regenerate and repair the skin’s natural moisturizing function and protective barrier.|
How Does Impruv Cream Work?
The skin’s outermost layer is called the stratum corneum. The stratum corneum acts as a barrier to help protect the body from the effects of external substances such as pollutants, irritants and other harsh ingredients. As well, it helps to keep moisture in. Sweat glands found in the stratum corneum help to regulate the loss of water that occurs through evaporation. This process is known as trans-epidermal water loss.
In some individuals the stratum corneum loses its ability to regulate the normal loss of body water. This can lead to dry skin. There are a number of ways that this problem can be attacked:
- Adding water or lipids to the skin
- Creating an artificial barrier to help the body retain water
- Restore the lipids in the intercellular membrane (beneath the stratum corneum) to strengthen the barrier function of the skin.
Impruv Cream contains a unique Derma Membrane Structure that allows it to penetrate deeply into the stratum corneum. This then helps to restructure and rebuild the skin’s natural lipid barrier. Restoration of the skin’s normal barrier function enables it to prevent further moisture loss and protect it from external irritants.
Who Should Use Impruv Cream?
Impruv Cream is ideal for treating dry, sensitive skin conditions such as:
It’s ideal for the entire family, especially infants and children with dry or sensitive skin. Only a small amount is needed to bring fast, lasting relief to dry, itchy skin. Skin feels soft, silky and smooth. Components similar to the skin’s natural lipid layer – squalene, ceramides, shea butter and glycerin – are just some of the ingredients included in Impruv Cream.