Fall is the perfect time for a fresh start, even with your basic skin care routine, and if you haven’t included a serum in your anti-aging arsenal, let me convince you why you need one.
Serums have been rising in popularity for the past few years, and with good reason. More than just hydration boosters, serums contain high concentrations of active ingredients that can be tailored to suit the needs of almost everyone. Perfect for layering due to their featherweight lightness, serums are quickly absorbed, penetrate deeply and able to deliver potency without the heaviness of a cream or lotion base. This makes them ideal to add to any existing regimen.
Most serums are water-based and are an excellent vehicle for delivering specific targeted treatments, to treat a range of conditions including aging skin, dark spots, dull complexions or dry skin. As we age, we are all faced with skin challenges that the basic cleansing and moisturizing routine simply cannot meet. Adding a serum is the perfect way to effectively and efficiently feed your skin, moving it beyond average to amazing. And who doesn’t want that?
Here are a few of our favorite serums to consider using now:
- Apothekari Super C: Our newest and top-selling serum contains an impressive 18% high potency vitamin C. Long considered the workhorse of the beauty industry, vitamin C delivers antioxidant protection, increases the synthesis of collagen and increases the moisture content of skin.
- Apothekari Undercover Agent: This multi-tasking serum contains the synergistic combination of vitamin C, vitamin E and ferulic acid. As a team, they provide unbeatable protection from oxidative and environmental stresses on the skin, prevent damage by neutralizing free radicals, stimulates collagen production, improves the appearance of wrinkles and brightens the skin tone.
- La Roche Posay PigmentClar Serum: If correcting dark spots and evening out skin tone are your goals, you’ll want to meet this new intensive serum. This exclusive formula contains LHA for exfoliation and a trio of PhE-Resorcinol , ginkgo and ferulic acid to reduce dark spots and pigment irregularities. Light, hydrating and gentle enough even for sensitive skin.
When it comes to serums, a little goes a long way. Five or six drops are enough for the entire face and neck. Allow to absorb and then apply your sunscreen, moisturizer and/or makeup as usual.
A word of caution – if you have a chronic skin condition like eczema or rosacea, go slow. A sudden surge in active ingredients may cause irritation and trigger flare up if you have sensitive skin. Incorporate the serum very gradually into your routine to ensure that you can tolerate it. If you’re still not sure, consult your dermatologist first.
Not yet convinced about the benefits of a serum? Call us. We’ll talk.
