Ionithermie is a novel spa treatment promoted as a cheek lift, but not for the ones on your face. The gluteal equivalent of 800 squats, the Ionithermie Cheek Lift is being highly sought after at The Spa at Formby Hall, just outside Liverpool.
Claiming to help smooth away cellulite dimples, rejuvenate a saggy behind and tone muscles, Ionithermie uses ingredients including ivy, bile extract, seaweed, amino acids and algae. Proponents claim that results are visible. Read more here.