Here’s some insider information for you – as the end of 2011 approaches, this is what the beauty industry has witnessed as the 5 top trends for this year:
Trend 1: Price consciousness. While super premium brands have retained their exclusivity and high pricing, the rest of us are on the lookout for products that offer value. We’re not necessarily talking bargain basement, but certainly we’re more price aware.
Trend 2: Time Saving and Long Lasting. We’re all stretched for time and manufacturers are starting to take notice. Enter more multifunctional products such as 3-in-1 shower gels. Following on Trend 1 (price consciousness), long-lasting beauty products are seen as being hassle-free and a good value for money due to the need to apply them less often than their conventional counterparts. These include long-lasting lipsticks and nail polishes, and 24-hour moisturizing in skin care.
Trend 3: Digital Beauty. More and more customers are going online for their beauty needs because they can shop conveniently, whenever and wherever they choose. Have you visited PhaMix.com lately?
Trend 4: Organic and Natural Beauty. More and more customers are moving this product category from a niche market to one that is more mainstream.
Trend 5. High Tech Developments. Science and technology continue to contribute to all areas of beauty, but particularly in the area of skin care. Watch for the science of genomics (based on our genetic make-up) and scientific advances to drive this area.
