I think we can all agree that we expect more nowadays from our day creams than simply hydration. As consumers’ demands change, the beauty industry is shifting its focus to meet those requirements. According to Mintel, the market research company that tracks and predicts consumer trends, here’s what shoppers are looking for in their daily moisturizer:
- 1. SPF – UV protection is now the norm rather than the exception when it comes to day creams and lotions. Consumers want not only protection from UV exposure that prematurely ages the skin but also multi-tasking products that will get them out the door in the morning with as little effort as possible. Although having stable, broad-spectrum sun filters is a must for most, consumers are also becoming more aware that other environmental factors can damage the skin. This brings us to …
- Air Pollution Protection – Although the impact of environmental stressors has just begun to appear on our radar, the damage from air pollution to the skin is already a high concern in Asia where pollutant levels continue to skyrocket. A 2010 German study has already determined that urban women, exposed to high traffic pollution, exhibit significantly more pigmentation and wrinkles than their country counterparts. Look to see more skin care products, particularly day creams and cleansers, that boast pollution-fighting ingredients. In the meantime, a good anti-oxidant serum like Apothekari Undercover Agent will help combat the damage of oxidative stress and free radicals.
- Long-lasting Coverage – In the world of selfies and Facebook, we’re all aiming for perfect but natural-looking skin. In fact, since 2013, new beauty products focusing on long-lasting coverage have outstripped those that highlight UV protection. Ironically, consumers are looking for make-up that gives them a no-makeup appearance: correcting uneven skin tone and covering up blemishes but leaving them looking effortlessly polished.
A day cream with SPF protection, anti-oxidant actives and long-lasting coverage sounds like an ideal product. My personal wish list would include the finish and range of colors of a foundation with the ease of application of a BB and CC cream. No special skills and tools required. Absolute perfection.
