We were delighted by the recent news of a giant American drugstore’s plans to end photoshopped advertisements in their stores and finally getting real with beauty products’ claims and skin care results. The negative impact of photoshopped media images is not a new issue. Television and magazine ads have been bombarding us with pictures of unrealistic beauty and body images for years.
Although we knew, in the back of our minds, that those images had been digitally altered, how often have we heard that little voice inside saying, “Why don’t I look like that?” or “Why didn’t it work for me?” Print readership may have plummeted in recent years but digital access to those same impossibly attainable images are available to anyone with a device (and who doesn’t have one nowadays?).
We’ve been led by the same philosophy of real skin care results in developing Apothekari’s products. We include ingredients that have a purpose, never added just because they are trendy, organic or natural. Apothekari is formulated with effective ingredients that are supported by science. We follow guidelines to ensure that ingredients are incorporated in our formulations at appropriate concentrations to ensure that you get optimal results.
We believe that your skin deserves the same care and attention as your overall health and wellness, and our products reflect that. Apothekari operates with honesty and transparency to deliver treatments that work. No hype or empty promises – just results.
Just as importantly as efficacy, we are also concerned with your safety. While we aren’t an organic skin care line and don’t claim to be “natural,” that doesn’t mean that we don’t care about what goes on your skin. Our founder is a Pharmacist so we take our science seriously!
All the products in our line are:
- Paraben-free
- Phthalate-free
- Formaldehyde-free
- SLS/SLES-free
- Synthetic colourant and fragrance-free
- Silicone-free
- Cruelty-free, never tested on animals
Truthful marketing, factual information and above all, products that deliver real results – that’s Apothekari.
