After many months of testing, testing and more testing, we are proud to finally unveil the new formulation of Apothekari Bespoke Vitamin C Serum! We promise you that this is not a case where you’ll be lamenting the old version!
Just when you thought we could not pack any more actives into the bottle, we’ve done just that. Our new formulation includes green tea extract or EGCG (epigallocatechin gallate), a potent antioxidant that helps to repair damage caused by UVA radiation while aiding to minimize damaging mutations. EGCG also helps control blemishes by controlling sebum (oil) secretion thereby helping to keep pores open.
We know that antioxidant serums like Apothekari Bespoke Vitamin C fight free radical damage generated by exposure to UV radiation and pollution, making it the perfect partner to your favorite daily broad spectrum sunscreen.
But this serum doesn’t stop there because in addition to L-ascorbic acid and green tea, we’ve added a range of additional potent antioxidants including ferulic acid, vitamin e, astaxanthin, lycopene, lutein and alpha lipoic acid. Pomegranate seed oil delivers essential fatty acids, moisture and extra antioxidant support. Plus, we’ve also upped the hyaluronic acid to moisturize and soothe.
Clinical studies have shown that the ingredients in this formulation can help to:
- Exfoliate
- Restore elasticity to aging skin
- Promote collagen synthesis
- Protect against UV damage caused by free radicals
- Reduce skin redness
- Promote wound healing
- Lighten and brighten skin tone (by suppressing melanin synthesis)
- Moisturize
Feedback from our loyal customers has let us know that we’re going in the right direction. They love the luxurious feel on the skin plus the increased hydration. We think that’s a real win-win situation!
Available in a 10% and 15% concentration, we make this serum to order just for you, to maximize effectiveness and shelf life each time.
Sure, we love our old favorites but sometimes new is good.
